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  • Autumn,  B&W,  Boulevards,  Daily photo,  Marketing,  Rome,  Seasons,  Urban Landscape

    Iphone 15 Billboard in Via XX Settembre

    February 14, 2024 /

    This is an attempt to exploit the limitations of an orthocromatic film. Shadows and highlights were deliberately pushed, as was the contrast. This isn’t about the billboard. Not really. Yes, there’s a giant child smiling over Rome, her face stretched across several metres of vinyl, captured “with an iPhone 15,” if we’re to believe the tagline. She’s luminous, playful, part of a campaign you’ve probably already seen before you’ve even looked at it. But the photograph is something else. This was shot on orthocromatic film—intentionally. Shadows are carved in deeper than they should be. Highlights flare and collapse detail. The tonal scale isn’t flattering, and it isn’t faithful. It’s limited.…

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    Andrea Monti

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    The Expired Film Series – Episode 4 – Ferrania Solaris 100 – Dec. 2006 shot in August 2023

    September 3, 2023

    Franco Cerri. The Last Jazz Living Legend

    August 16, 2016

    Inside the Elevator

    May 9, 2014
  • Colour,  Daily photo,  Marketing,  Nagoya,  Reportage,  Travels

    Nagoya’s reportage featured in The Good Life

    October 29, 2020 /

    The Good Life‘s October issue features my photoreportage of Nagoya.

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    Andrea Monti

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    Waiting For A Customer To Come

    July 27, 2014

    Antonio Onorato

    August 20, 2016

    Under the Yellow Umbrella

    March 9, 2013
  • Colour,  Daily photo,  Marketing,  Restaurants&Bar

    A Great Marketing Stunt

    May 27, 2014 /

    Until June 1998 the Italian telephone system didn’t require to dial-in a prefix to place a local call, but this banner still lasts as nothing have changed. A great way to tell people that “we were there before…”

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    Andrea Monti

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    Sting of the Vespa

    March 7, 2025

    Still Together

    April 20, 2013

    The Ipad Shooter. Who needs a Nikon D4 anymore?

    November 3, 2013
  • Colour,  Daily photo,  Marketing,  Photography

    Who wants to live forever?

    June 15, 2013 /

    I found this sign in a narrow alley in southern Italy, somewhere between a forgotten tabaccheria and a shuttered photo lab. The kind of place where time no longer hurries. “Kodak films in vendita qui” it proclaims—still, stubbornly, as if refusing to accept the world has moved on. The once-bold red letters are now softened by decades of sun, rain, and indifference. The plastic casings holding each letter—cracked, leaning, imperfect—speak more truth than any marketing slogan ever could. It’s a ghost sign, still selling hope in an age when its promise has nearly vanished. This isn’t just a relic of analogue photography—it’s a whisper of what we thought would last…

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    Andrea Monti

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    An illuminated escape path will help you to reach the exits …

    November 10, 2013

    Photopanning in Rome

    December 3, 2019

    Quality Check. Try Before You Buy

    April 10, 2014
  • Colour,  Daily photo,  Marketing,  Shops,  Spring

    Hard Spam

    April 1, 2013 /

    Sometimes spam doesn’t hide in your inbox. It glows in a pharmacy window. Shot on a quiet evening walk, this storefront display in Rome—or somewhere very much like it—caught my attention with the subtlety of a neon bullhorn. A perfectly literal interpretation of hard advertising: Viagra, Levitra, Cialis. Bold red font, urgent discounts, official decree cited. Street-level pharma meets street-level comedy. The scene is absurdly human. Framed by a closed shutter and a lonely Gaviscon box, the paper sign is taped like a last-minute school notice, but the message is anything but shy. There’s no algorithm, no clickbait. Just unapologetic, front-facing capital letters offering a prescription-strength punchline. It’s spam—but analogue. No filters,…

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    Andrea Monti

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    Horizontal

    March 14, 2015

    Italy, Street-Photography and The Law – A Real Case

    October 3, 2014

    Suspicious

    September 8, 2013

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