Whatever You Stand For, Vote!

A large digital screen mounted on the exterior of a modern building, prominently announces the European Elections scheduled for 22–25 May 2014. The display uses a bright, cool-toned light that contrasts sharply with the dark perforated metal surface behind it, ensuring high visibility even in daylight. The message is framed within clean geometric lines, reinforcing the institutional clarity of the communication.

The slogans “ACT. REACT. IMPACT.” and the campaign website are clearly shown, underscoring the call to civic engagement that characterised that electoral cycle. Architectural elements in the background—glass façades and metal structures—situate the scene within a contemporary political district, likely a European institutional hub.

The composition captures both the scale and the communicative intent of the installation, highlighting how public messaging is integrated into the urban environment to reach citizens directly in transit. The strong frontal perspective ensures the textual content remains central, supported by the surrounding structural forms.