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Selling Italian Ice in Boston
Sales culture is one of the most distinctive traits of American anthropology. The foundations of modern marketing strategies date back to forerunners such as P.T. Barnum’s ‘have a little something for everybody’ slogan and Edward Bernays, the father of public relations. It is ingrained in popular culture phenomena such as garage sales, lemonade stands ran by kids and jokes about used cars salesmen. Sales culture is also paired with customer (not consumer) culture, as in the ubiquitous mantra ‘customer is king’, which ‘shapes’ people’s attitudes in terms of demanding fairness and a proper ‘bang for the bucks’. – Initially published on 35mmc.com When it comes to selling, creativity knows no…
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5 Frames with various cameras – Ferrari On The Road(s)
Sports car photography usually happens in specific settings such as motorshows, official events, race tracks etc., where lights, crowds, fences and limited access to restricted areas are an issue. Doing the same on the street, however, is no less challenging as things happen unpredictably and, unless taking photograph of parked vehicles, there is no time to compose – Initially published on 35mmc.com In this photograph of a Ferrari F8 Tributo, the framing makes the car the focal point, and even though the door on the left adds a bit of visual clutter, it doesn’t detract from the overall result. The following image illustrate the trade-offs of reacting in real time…
