Ray-Ban in Milan

It’s not just about what sits on the roof—it’s about what it says without blinking.

Shot in the heart of Milan, this image captures a building that has seen eras come and go, crowned by a brand that has spent decades convincing the world to look cool while blocking out the light. The lettering floats above the stone like graffiti gentrified by permanence.

I framed the photo dead-on, as if to let the architecture and the logo negotiate their own contrast. The façade is neoclassical, orderly, almost too proud to wear an ad. But there it is—Ray-Ban—scribbled in neon above cornices and keystones, as defiant as it is inevitable.

Black and white suited this scene. Colour would have softened the tension. In monochrome, the building looks timeless; the brand, invasive. Or perhaps, inseparable. Commerce perched atop culture, or maybe just another part of it.

Milan is a city where fashion and monument share sidewalks. This shot felt like proof.