Money Doesn’t Smell

The main photo depicts a Syrian kid surrending to a photographer, whose camera she thought was a weapon, while the side pictures are automatically displayed by the advertising engine of the online newspaper.

There is a contrast between the brutal reality where the kid lives and the luxury aura implied by the two fashion shot that shows how insensitive magazine editors can be.

I understand the need to monetize every click or content, but I’m not sure that this is the right way to do it. Why don’t chose, for instance, to advertise a fund raising campaign supporting UNICEF or Doctors Without Borders?

And, by the way, I don’t understand what does Fay.com has to gain by such kind of ads.