Light as Meaning Shifter

The original idea behind this picture was to match the emptiness of the shop with the facelessness of the mannequin posing as a store clerk, to convey a general feeling of depersonalization.

Unfortunately, the big lightblot represented by the poster close to the mannequin catches the observer’s attention and reduce the effectiveness of the composition. Instead of connecting the mannequin with the internal part of the store thus making sense of the whole picture, the eye just “sees” an ad poster.