Different Stories

Taking ‘static’ pictures, such as those of buildings and other architectural structures, can be quite challenging, as it is easy to fall into obvious, already seen compositions that rob the shot of any individuality.
One of the things that can make an otherwise dull image more interesting is the presence of some kind of action that blends in with the stillness of the environment.
In this case, the woman on the phone is in exactly the same position as the model on the billboard. Only they are telling two different stories.