Official brand stores are a powerful way to assert a company’s presence. They are a bold statement of strength and confidence. They send a message to the customers and to those who aren’t yet: look! whenever you go we’re there for you(r wallett). Admittedly, when travelling abroad it is sometimes reassuring to find a ‘familiar’ place – a cafeteria, a fast food, an electronic gadget shop – where everything works ‘as it should’. On the other hand, though, this strength has a serious downfall. Where was this picture taken? Of course, you may guess the location from a few clues (for instance, it was likely taken in a small Italian…