We Make Cars, Not Videogames – An independent proof-of-concept in AI-made advertising

This video is a proof-of-concept for a short advertising campaign entirely designed and realised with an AI service. A bona fide brand, Alfa Romeo, was chosen to ascertaining the performance of the AI in a real-life scenario.

The claim, ‘We make cars, not videogames’, targets ‘petrolhead’ customers who are attracted to the mechanical aspect of driving rather than its gamification through digitised cockpits, virtual assistants, and entertainment systems. While this approach may be effective for promoting a particular model, it should be handled carefully as it could backfire if a company also produces ‘gamified’ cars.

The platform was only fed with the claim ‘We make cars, not videogames’, and asked to produce the script, the storyboard, the pre-vis shot list and the shooting plan. Several attempts were necessary to obtain viable results, but eventually it has been possible to create the full version.

LEGAL DISCLAIMER

Names, logos and trademarks featured in this video are the intellectual property of their respective owners and are used under the fair use exception (Sect. 107 US Copyright Act – Articles 70 et seq. Italian Law 633/41). OpenAI is the proprietor of the platform on which ChatGPT and Sora are operated. For the sake of clarity, I would like to state that I am not associated with Alfa Romeo in any way.

I was not asked to create this content, and I do not receive any form of compensation from it.

The video has not been monetised; its purpose is educational, and it is intended for use in the context of digital marketing or intellectual property law lectures.