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Selling Italian Ice in Boston
Sales culture is one of the most distinctive traits of American anthropology. The foundations of modern marketing strategies date back to forerunners such as P.T. Barnum’s ‘have a little something for everybody’ slogan and Edward Bernays, the father of public relations. It is ingrained in popular culture phenomena such as garage sales, lemonade stands ran by kids and jokes about used cars salesmen. Sales culture is also paired with customer (not consumer) culture, as in the ubiquitous mantra ‘customer is king’, which ‘shapes’ people’s attitudes in terms of demanding fairness and a proper ‘bang for the bucks’. – Initially published on 35mmc.com When it comes to selling, creativity knows no…
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5 Frames with various cameras – Ferrari On The Road(s)
Sports car photography usually happens in specific settings such as motorshows, official events, race tracks etc., where lights, crowds, fences and limited access to restricted areas are an issue. Doing the same on the street, however, is no less challenging as things happen unpredictably and, unless taking photograph of parked vehicles, there is no time to compose – Initially published on 35mmc.com In this photograph of a Ferrari F8 Tributo, the framing makes the car the focal point, and even though the door on the left adds a bit of visual clutter, it doesn’t detract from the overall result. The following image illustrate the trade-offs of reacting in real time…
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A Japanese Luthier and a Fingerstyle Player from My Home Region (and My Past) – A One shot story
I took this photo at GuitarPlanet, in the Ochanomizu district of Tokyo, because I was intrigued by the different bracing of the guitars’ lower backs. The picture in itself has no particular value, but on closer inspection it revealed a story linking a musical instrument, a Japanese luthier, a region of Italy (Abruzzi) and my past. – Initially published on 35mmc.com I took this photo at GuitarPlanet, in the Ochanomizu district of Tokyo, because I was intrigued by the different bracing of the guitars’ lower backs. The picture in itself has no particular value, but on closer inspection it revealed a story linking a musical instrument, a Japanese luthier, a region of…
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7Artisans 35mm 0.95 – Testing this Fujifilm X Mount Lens in a Demanding Environment
So far I have been very happy with the 7Artisans 35mm 0.95 in X-mount, but I have only tested it in non-demanding conditions. Although the results were promising at first sight, only a real test could give a definitive verdict (at least for me). So I decided to put it on trial last December 13, shooting ‘La Cenerentola’, Gioacchino Rossini’s melodrama at the Teatro Marrucino in Chieti (IT), together with the ‘battle-tested’ Fujifilm XF 18-120. Initially published on 35mmc.com Did it work out? Let me spoil the conclusions: I really like this lens in absolute terms and not because of its value for money. The colour reproduction is excellent, the resolving…
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A Night at the Opera – Plays and Opera Photography
This is an abbreviated version of a talk I gave to a local chapter of the Italian Federation of Amateur Photographers (FIAF) on the challenges of photographing in a Teatro all’italiana environment. A word to the wise: this post has just a few pictures because it talks about what happens behind the camera and not about what happens in front of it Initially published by 35mmc.com To approach professional photography in Italian-style theatres, it is essential to understand and deal with a series of difficulties and critical issues that characterise this particular environment. The Italian-style theatre, with its architectural structure, lighting layout and show dynamics, imposes a series of technical and…
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Why You Should Only Shoot in Your Backyard (or ‘The Art of Belonging’)
What do these pictures have in common (apart from having been taken in various places in Japan)? No, they don’t have the same look and feel, composition or use of light, nor they convey a particular meaning. What they have in common is that they’re just dull and boring —meaningless, indeed. This picture of the Yokohama’s Chinatown Dragon is hardly different than the others available on the Internet. Initially published on 35mmc.com It shares a similar fate with this one, taken last Mid November in Osaka, and, as Google Lens mercylessly shows, with this one, shot in Omura, near Nagasaki. One can hardly say that this is a never-seen-before view of Tokyo’s Kyu-Shiba-rikyū Gardens, or of…
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National Road Running Championships 2023 – Portraits
These portraits are taken from a reportage made at the 2023 National Road Running Championships. These sample images are a good example of one possible way of ‘seeing’ sporting action. In some cases, the portrait is completely isolated from the background, revealing a particular ‘moment’ experienced by the athlete, such as extreme physical exertion, rest and recovery after the race, or enjoyment of the location. In other cases, a single person is still at the centre of the image, but the surrounding environment completes and enhances the overall meaning of the photograph. The ability to superimpose different layers of meaning, and to adjust the camera and lens accordingly, is what…
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How to Shoot Stand-up Paddle Competitions
Shooting Stand-Up paddle is complicated because, like in motor sports, things go on largely even until, all of a sudden action erupts. In other words, boredom is the first and foremost enemy of the photographer: it shuts down concentration because it is not possible to keep the focus (pun unintended) for too long. It may worth shooting a single athlete, for instance capturing an intense moment or a fall. However the final result will become more interesting if there is something (or somebody) else in the composition. The first key moment in an SUP challegne is the start. Once the signal is given, the athletes start running a few steps…
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How to Shoot Handball Matches
Photographing handball matches presents an array of challenges, requiring a high level of expertise, quick reflexes and a deep understanding of the sport’s dynamics. Central to the art of capturing these fast-paced events is the fundamental principle that the ball is the focal point of every shot. Failing to capture the ball likely produces a picture lacking relevance and impact. The presence of the ball not only indicates the focal point of the action, but also gives the image a sense of purpose and narrative coherence. Handball’s court is a hive of activity where players are constantly jostling for position, trying to break through defensive barriers or thwart an advancing…
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Creativity vs Originality
Is the photo above creative? Is it original? Well… yes and no. It is certainly original because I ‘in person’ took it, and it is creative because – regardless of the aesthetic result – I took the time to arrange all the elements (composition, light, etc.) in a coherent moment —and I have the film negative to prove it. On the other hand, it is neither original —as in ‘unique’— nor creative because the same photo can be found here and maybe elsewhere on the Internet. Obviously, the linked photo it is not ‘the’ same as mine, because it is clear that they were taken at different times and places (mine was…
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An experiment with Dall-E, ChatGPT and a Nissan S8
This is an experiment based on a picture of a Nissan S8 taken at the Nissan Crossing in Ginza.First, I asked Dall-E to describe what he ‘sees’. Then I started asking questions to locate the place where the showroom should be, being careful not to give any hints.ChatGPT did not give a correct answer on the first try, but eventually it did. Me: Describe this photo ChatGPT: This photo features a futuristic-looking race car displayed indoors, presumably within a showroom or an exhibition space. The car is designed with an aggressive aerodynamic shape, with large, protruding front winglets and an expansive rear wing, characteristic of high-speed, high-performance vehicles, possibly a…
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When Venus meets the Moon
Taken handheld early in the morning with an X-T5 at full res, this picture pushes the XF 150-600 to its limits. The moon is decently exposed and captured with enough details. Venus, by contrast, is but a glitch in the sky.
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Serva padrona @ Teatro Marrucino
LED banding is a major problem when using electronic shutters, and the Fuji X-T4 and X-T5 are no exception. In the specific conditions of this piece, I found that setting the shutter speed below 1/100s tamed the problem. However, there is one major drawback: the number of ruined shots increases. This is particularly true of the moments when the actors are waving their limbs or moving randomly. In this case, the slower parts of the body remain in focus, while the peripheral parts do not. Unfortunately, there is still no post-production technique that can eliminate this problem, which makes it difficult to achieve usable results. Of course, using a mechanical…
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On Composition. Or: the eye sees what the mind is prepared to comprehend
This shot, taken during the Italian Road Running National Championships, is a fair application of the French philosopher Henri Bergson aphorism to composition: the eye sees what the mind is prepared to comprehend. In fact, although there is not a direct, cause-and-effect relationship between this image and renaissance painting, the learned observer may find some connection with works such as, for instance, Michelangelo’s Battaglia di Cascina. The connection between present and past may be loose, but this does not affect the principle. When I framed the shot I something ‘clicked’ in my mind and I instinctively decided to press the button. Photography (at least in all its variations, such as…
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Red Moon at the end of August
Shot handheld (no tripod) with an X-T5 and a Fuji XF 150-600. Image stabilisation worked very well.
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Hidden in Plain Sight. A Japanese Journey
Although I have a lot of pictures from my various trips to Japan, organising them into a book is a challenge. The photos themselves are good enough to deserve publication. However, most of them are affected by a ‘déjà-vu’ effect. People on the subway, crowded crossroads, striking contrasts between modernity and the past, or between rural areas and highly urbanised ones, pop culture vs. business culture… no matter how hard I try, every single photo gives the feeling that someone has already done it. I am neither an anthropologist nor an expert on Japanese society, so I have no reasonable explanation for this feeling. Perhaps it is simply a matter…
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Coffee at Caffè Nero
On the technical side, this photo was a test of the X-T5 capability to handle scenes with both strong highlights and shadows without increasing the standard dynamic range. As per the quality, despite the similarity of the name, definitely no, it has nothing ado with the ‘Nero’ one can taste in Trieste which —unbeknownst to many — is the Italian capital of coffee.
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A Ferrari 812 GTS
In a sea of wannaby italians, the original shines.
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Justice measured as the distance between Words and Facts
This photo, in itself, is nothing special. Bur it carries an implicit message about law and rights: the level of democracy in a country is measured by the distance between bold statements and the daily courtroom’s reality.
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A Cornhole Board – Independence Day Edition
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Elishéva live@Faneuil Hall
Boston is an incredibly vibrant city and hosts many live events in theatres and outdoor venues. At Boston’s Faneuil Hall, I took some pictures of Elishéva, a soulful jazz singer, while she was rehearsing.
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Tesla Coils@Boston Science Museum
Not a great photo, taken on the fly at Boston’s Science Museum. Nevertheless, Tesla Coils hold a special place in the hearts of early Command & Conquer players, so I had to take it.
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Helios 40-2 85/1,5 and Fuji X-T5: a sample
This is an early attempt at using an M42 mount Helios 40-2 85/1,5 coupled with a Fuji X-T5. The lens is not tack-sharp and the APS-C equivalent field of view is around 127mm, therefore the bokeh effect becomes less evident. The results, however, are pleasaning.
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FUJIFILM X-T5 RAF have problems with Affinity Photo 2.1
As this video shows, when opened in Affinity Photo 2.1, an RAF generated by a Fujifilm X-T5 shows a vertical stripe and a slightly higher resolution. The problem does not occur if the file is pre-processed with Iridient Transformer and converted to DNG, or if the file is processed with Pixelmator Pro 3, Lightroom Classic or the latest version of Capture One.
