This is a rant. It was caused by the umpteenth self-promotional, vertically shot from above video made toting a smartphone, in which, after the hideous opening — ‘hey guys’ — the main, and only, character promotes a personal achievement while pretending merely to ‘share a — God forbid — thought’. I usually try to be factual in my writing, stating my case in a clear and concise manner, always focusing on the merits of an issue and never blaming a person or a category. But.