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I Don’t Get It
This is the ad for an upcoming live concert of Zucchero ‘Sugar’ Fornaciari, a well-known Italian pop musician famous for his loosely blues-inspired music. Having been on stage for decades, Fornaciari is no amateur. I would therefore expect him to pay as much attention to his personal image as he does to his music. This is why I can’t understand why he would allow such a poor-quality poster to be used to promote his tour. The Fender Telecaster guitar, or rather a guitar resembling a Fender Telecaster, is poorly rendered — perhaps even by an AI. The headstock is completely wrong — it looks like it actually belongs to a Strat —…
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A Missed Opportunity
Seen from the outside the scene was too perfect to be true. A truck stuck in a narrow street near Trevi’s Fountain, in Rome, trying to negotiate its way out, and the ad on the backdoor claiming that ‘sometimes being bottled is a pleasure’ —in Italian, ‘bottled’ is also a synonym for ‘stuck’ or ‘trapped’. This is what defines ‘the moment’: the ability to recognise a peculiar combination of shapes, light and meaning that gives rise to unique photography. Unfortunately, or better, because of my poor composition, I failed to convey the double entendre I meant to capture with this photo. In fact, it did not include the left part of the…





