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Why a Longterm Relationship (with your camera) Makes You Feel Good
There is no ‘forever’ in life (life included), and apart from more mundane matters, this is especially true of photography. In fact, the ‘infidelity rate’ that affects many relationships with cameras and lenses is only tamed by the money it takes to break them (and sometimes even the lack of money does not stop them from happening). But at least when it comes to photography, the tranquillity of a stable relationship has some advantages over the excitement of an ever-changing course. From daily and continuous use comes confidence, and from confidence comes a Zen-like state of mind that makes the body to react automatically when the primal part of the…
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DSLR-like…?
I decided to write this post after having stumbled across the next ethusiast review of a smartphone published on a reputable magazine, claiming that the device can deliver ‘DSLR-like’ photos. In fact, as is often the case with ‘camera experts’ who work for a magazine or earn money by posting videos making funny faces on social networks, it was just a rewrite of the manufacturer’s product specifications and promotional material. There are few things, in photography, I dislike more than than these ‘DSLR-like’ claims made in the advertising of smartphones and compact cameras because ‘DSLR-like’ is the archetype of a meaningless statement made to lure people into using an arbitrary benchmark…
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5 (random) frames of Bruxelles with a MIR-1B, a Pentax ME Super and a Kodak TMax400
The late hours of a day are dangerous times, because this is when the mind, lacking tasks, begins to look for a way to keep itself busy. To make a long story short, this is why, against what the common sense would have suggested, I decided to take a stroll in a (very) cold winter evening along and around Avenue Louise in Bruxelles to test a MIR-1B 37/2.8 mounted on a TMAX 400 loaded Pentax ME Super with an M42 adapter. Initially published on 35mmc.com. As much as this is not a ‘field test’, I was unfair to the lens because I used it in challenging conditions, starting with the…
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Selling Italian Ice in Boston
Sales culture is one of the most distinctive traits of American anthropology. The foundations of modern marketing strategies date back to forerunners such as P.T. Barnum’s ‘have a little something for everybody’ slogan and Edward Bernays, the father of public relations. It is ingrained in popular culture phenomena such as garage sales, lemonade stands ran by kids and jokes about used cars salesmen. Sales culture is also paired with customer (not consumer) culture, as in the ubiquitous mantra ‘customer is king’, which ‘shapes’ people’s attitudes in terms of demanding fairness and a proper ‘bang for the bucks’. – Initially published on 35mmc.com When it comes to selling, creativity knows no…
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Sting of the Vespa
Vespa, in Italian, is not only the name of the stingy and frightening wasp. The word also identifies one of the world’s most famous examples of industrial design, dating back to 1946, and made internationally famous by the 1953 Hollywood motion picture Roman Holiday, starring Audrey Hepburn and Gregory Peck. Initially published on 35mmc.com The creator of this iconic scooter — an example of a perfect blend of ingenuity, style and appeal — was Corradino D’Ascanio. An aeronautical engineer from my home region, Abruzzo, he also designed and built the first helicopter, whose first test flight took place in the city of Pescara, a town near Popoli, a small village in…
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To Do or To Own? (or the Photographer’s Dilemma)
To Own or To Do is the photographer’s version of Erich Fromm’s dilemma posed in his famous essay, ‘To Have or to Be’. I don’t have the authority to talk about a complex topic such as the relationship between individual frustration or lack of accomplishment and compensatory or self-delusional behaviour. I would rather like to focus on how putting gear ownership over gear use affects the ability to take meaningful shots. Initially published on 35mmc.com Like many fellow photographers, I have been affected by the Gear Acquisition Syndrome, which in my case has manifested itself not in a quest for a —whatever it means — ‘perfect image’ but rather a…
